Branded & Booked
Welcome to Branded & Booked! The go-to podcast for small business growth, intentional branding, and building a business that truly aligns with you.
We’re your hosts, Kailee & Tina, two passionate brand strategists and designers helping entrepreneurs create impactful brands and sustainable businesses.
✨ Kailee is the founder of Eclectic Designs .CO and specializes in branding, Wix website design, and business growth strategies, guiding business owners toward their highest potential with intentional design and empowering strategy.
✨ Tina is the founder of VISUALFLO®, a creative visionary committed to inclusive, human-centered branding and website design, empowering entrepreneurs to connect with their dream clients authentically.
Join us as we dive into insightful discussions with business owners from around the world, tackle the highs and lows of entrepreneurship, and share actionable strategies to help you book more dream clients.
🎧 Listen now on your favorite streaming platform, and let’s build a brand that truly represents YOU!
Branded & Booked
Creative Marketing Tips You Can Steal from Big Brands like Duolingo & Wicked
Kailee and Tina are talking all about creative marketing campaigns and how small businesses can get big inspiration from major brands like Wicked and Duolingo.
From Wicked's 400+ brand collaborations to the Duolingo Owl’s dramatic “death and resurrection”, we talk about how creative storytelling, repetition, and bold visibility can leave a lasting impression. And also how that same approach can be applied to even the most “boring” or serious services (for example, we all know who Jake from State Farm is)!
We also talk about:
- What these big campaigns did so effectively - and how to make it work for your brand
- Why showing up a lot is NOT too much (and is actually necessary)
- The power of humor, collaboration, and creating something people remember
- How to make your business feel more alive, even if you're not a creative brand
- Using characters, catchphrases, and visuals to build recognition over time
Whether you’re a designer, a coach, or an insurance agent, this episode will help you look at marketing through a more creative lens - and remind you that visibility and personality go a long way. 🐸
✨ Follow us @brandedandbookedpodcast
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Special thanks to my OBM, Andrea: dreamlifeconnection.com
Episode Music: QubeSounds
